PR at launch

Twingly Blogstream PR

A key factor to a successful implementation of Twingly is getting the attention of media and bloggers when launching the service on your web site. Twingly is a revolution for the blogosphere and large-scale attention can be achieved if a few simple guidelines are followed.

These steps include communication of the purpose of introducing Twingly Blogstream, both internally to your writers and also externally to the blogosphere. If you get the most influential bloggers within your targeted blogosphere to use Twingly, the others will follow and you will see a great result.

Other efforts that will enhance your result from Twingly Blogstream are to do a press release at launch, and also arrange events for your bloggers, like for instance inviting them to an open discussion about your relation with them.

PR guidelines: Twingly PR Best practices (PDF)